By Maitreyi Menon
Out here in the business jungle the customer is king, and they say in the web world, content is king. So what of the content creator? Is he/she a king maker? You bet! But king makers are notoriously badly treated and things are no different in the case of writers! As the internet opens more opportunities to connect the business requirements between the rich countries and talent in India, a number of scam artists are also stepping in to exploit this cross border trade.